Control Your Documents, Control Your Business, and Sell More Cars

Running or managing a car dealership is a demanding game, dealing with a lot of small tasks can be draining and pull your focus from selling more cars. But there are some things that can be done, which may not seem too impactful but can change the whole equation.

Any idea what it is? We’re talking about document management. Now, before you click away, hear us out. This could be the secret sauce to selling more cars and running a smoother operation.

The Document Dilemma: More Than Just Paper Pushing

Let’s face it, when you dreamed of selling cars, you probably didn’t envision drowning in paperwork, right? But here we are, with the average dealership handling a whopping 1,026 deal jackets annually. That’s a lot of trees, folks!

From sales contracts to financing agreements, service records to inventory lists – we’re all swimming in documents. And between you and me, how we manage all this paperwork can make or break the opportunities of desking deals.

The Hidden Costs of Manual Processes

Daily tasks we all do without thinking twice. You know the drill – preparing sales contracts, entering customer information, managing inventory, keeping track of service records, and handling financing documentation. Sound familiar?

Here’s the thing: these manual processes might be costing us more than we realize. Let’s break it down:
• Sales Contract Preparation: Manually drafting contracts? How often have you caught errors that required multiple revisions? This process isn’t just time-consuming; it’s a roadblock to desking deals efficiently, causing delays in transactions and frustrating both staff and customers.
• Customer Information Management: Entering the same customer data into multiple systems is more than just tedious – it’s risky. We’ve found that this repetitive task not only eats up valuable time but also invites data inconsistencies. Now imagine having different information for the same customer across various platforms. Absolutely not ideal, right?
• Inventory Control: In today’s fast-paced market, using paper records for inventory is like trying to keep up with a sports car while riding a bicycle. It’s outdated and inefficient. Have you ever observed how this method can lead to inaccurate inventory counts and slow responses to sales inquiries? In a business where timing is everything, that’s a significant drawback
• Service Record Maintenance: We all know that customer trust means everything, specially in this industry. Incomplete or misplaced service histories can quickly shake that trust. It has been proven, maintaining accurate and easily accessible service records is key to fostering customer loyalty and ensuring they keep coming back to you for their automotive needs.
• Financial Documentation Handling: Handling sensitive financial documents manually is risky business. We don’t even have to discuss how this approach can lead to compliance issues and potential data breaches. In an era where data security is paramount, it’s a risk that’s simply not worth taking.

Workflow Optimization: The Game Changer

Now, let’s talk about how we can turn this ship around. It’s all about workflow optimization, and trust us, it’s not as boring as it sounds. In fact, it’s pretty exciting when you see what it can do for your dealership.

Imagine a world where:
• Document Routing: Your documents automatically zip to the right person at the right time.
• Approval Processes: Managers can approve documents with a click, even from their smartphones.
• Data Integration: Your systems interact with each other. Enter information once, and it populates everywhere it needs to go.
• Inventory Updates: Your inventory system updates in real-time.
• Customer Communication: Need to send a follow-up email or service reminder? The system sending personalized communications automatically.
• Reporting and Analytics: Get insights into your operations faster. Spot trends, identify bottlenecks, and make data-driven decisions like a boss.

The Real-World Impact of Document Management

Now, we know what you’re thinking. “Sounds great, but does it really work?” Well, let us tell you about our friends over at Greenway Automotive Group. They were in the same boat, drowning in paperwork and manual processes. After implementing workflow optimization solutions, their team was able to increase the productivity by 3x. Click here to read full case study.

The Bottom Line: More Cars Sold, More Smiling Customers

When you optimize your workflows, you’re not just pushing paper more efficiently. You’re freeing up time to do what you do best – selling cars and making customers happy. And happy customers mean more sales, more referrals, and more success for your dealership.



To put some data behind these claims, let’s look at the potential financial impact. NADA reports that the average dealership sold 918 new vehicles in 2023 at an average price of $47,014. Imagine increasing that number by even 5% – that’s a jump of $2.1Mn (in revenue) just by improving your operational efficiency. That’s not just possible – it’s happening for dealerships that have made the switch to digital.

Your Next Move

So, what’s it going to be? Are you ready to say goodbye to the paper chase and hello to a more efficient, profitable future? Or are you going to stick with the hundreds of hours of manual document wrangling?

If you’re curious about how workflow optimization can transform your dealership, why not take the first step? We’re offering a FREE consultation to help you explore the possibilities. No pressure, no hard sell – just a friendly chat about how we might be able to help you sell more cars and stress less about paperwork.

Remember, in the world of car sales, every minute counts. Let’s make sure you’re spending those minutes on what really matters – putting customers in their dream cars and watching your profits soar.

After all, isn’t that why we got into this business in the first place?